German private equity firm AGIC Capital has acquired a majority stake in Paris-based Pure Trade from Sparring Capital, the management team, and founders.
Pure Trade is a leading global supply chain solution provider in the premium secondary and promotional packaging space. Pursuing a highly flexible fabless operational model, the company operates as a one-stop-shop partner for the world’s leading luxury cosmetic and beauty brands. Pure Trade offers a wide range of services including project and supplier management, sourcing of innovative and sustainable materials, eco-design, product development, quality control and logistics. The company offers a wide range of customized products, including makeup palettes, compact cases, pouches and bags, accessories, Spa offer and packaging solutions. Pure Trade’s client portfolio includes prestige, premium and luxury brands such as Dior, Givenchy Parfums, YSL Beauty, Lancôme, Valentino, Guerlain, Clarins, Jimmy Choo Parfums, Burberry Beauty, Mugler, Azzaro Parfums, Jean Paul Gaultier Parfums, Prada Beauty, Paco Rabanne Parfums, Marc Jacobs Beauty.
AGIC Capital said the key management team — including Pure Trade’s founder & current CEO Stéfane Ladous, Virginie Honoré & Mona Lee (Managing Directors of Europe and Asia) — will re-invest alongside the new main shareholder and continue to lead Pure Trade in its next phase of business expansion and organizational scale-up. Their aim is to accelerate Pure Trade’s growth globally, particularly in the US and in Asia-Pacific. Pure Trade has a commercial presence with seven offices across Europe, Asia, and the US.
“We are glad to count on AGIC by our side to accelerate our future development strategy. Their support will be key to continue structuring the group and strengthen our international presence. We, as Pure Trade team, are highly motivated to start this new collaboration with AGIC and continue this successful adventure,” commented Stéfane Ladous, CEO of Pure Trade in a statement.
“We are excited to partner with Stéfane and his team to support the company’s growth initiatives by accelerating expansion into key markets outside Europe, in particular US and APAC, and by pursuing a synergistic buy-and-build strategy to tap into adjacent market segments and to broaden Pure Trade’s product portfolio,” added Heiko von Dewitz, Managing Partner at AGIC.
