Asquan targets indie brands with a first full-service offer

Vincent Gallon

1 May 2023

Asquan targets indie brands with a first full-service offer

At Cosmoprof Worldwide Bologna 2023, the beauty packaging specialist presented several new products specifically aimed at indie brands. On display were a first full-service offer of ready to market customizable eyeliners, as well as the company’s very first range of bottles and glass jars for perfumes and skincare.

Two ready-to-use eyeliner formulas

Asquan’s first (official) foray into the full-service business is with liquid eyeliners formulated with a Japanese partner.

Dubbed Perfect Lines, the new collection features a 0.55 mL roll-on tank system for a flawless formula flow and a better product delivery.

To accelerate time to market, the products based on formulas designed in Japan can be manufactured and filled in France in customizable Asquan packaging for which compatibility tests have been carried out already.

For the Perfect Line collection, Asquan offers two packaging shapes — Classic or Lux-Line — and two choices of tips, fibre (for optimal intensity) or PBT brush (for optimal precision).

Two formulas are available: with or without carbon black. According to Asquan, the formulas comply with the EU, US and Chinese regulations. And to further reduce delays, toxicological files are available.

"The collection is fully customizable thanks to multiple decoration options and with a minimum order quantity of 10,000 units," Asquan’s Area Sales Director, Éric Goyer, told Premium Beauty News.

To date, the eyeliners are only available in black, but other shades are under development.

Glass bottles and jars

Also with indie brands in sight, Asquan presented its very first collection of glass jars and bottles, for skincare and perfumery.

The packaging solutions are offered with a Chinese partner with the aim to deliver to customers within 20 weeks (decoration and accessories included), with a minimum order quantity of 10,000 units.

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