Emoi Infini, another step in eco-design innovation

Jean-Yves Bourgeois

10 October 2010

In the wake of Naya, a 100% eco-designed skincare launched last year, the five industrial partners of Mouvement infini have joined forces with three other companies to launch Emoi Infini, a box of three eco-designed perfumes, to be showcased on the occasion of the next edition of Luxe Pack Monaco.

Eight manufacturing partners

The manufacturers gathered into Mouvement Infini share the same goal: crossing a new frontier in the world of eco-designed cosmetics and perfumes.

After the launch of Naya, last year, a fully ecodesigned skincare product, Mouvement Infini will showcase Emoi Infini, during the next Luxe Pack congress, which will be held in Monaco October 20-22, 2010. This new project takes the form of a box of three fully eco-designed perfumes (Elle, Lui, Moi for the French Her, Him, Me), which by developing manufactured, optimized and integrated solutions, offer an innovative positioning in the luxury market.

For the eight partners within Mouvement Infini (who were five only for the launch of Naya), SGD, Strand Cosmetics Europe, Mane, Extreme Paris, VPI, Wauters, M-Real and Rexam, the segment of high-end perfumery perfectly matches with the spirit of their high-quality eco-friendly developments.

The range of three complementary men’s, women’s and children’s perfumes therefore appears as: “A possibility to create links between materials, trades, but also individuals and generations. It adds a unique emotional touch to the purely functional.”

“EMOI advocates a genuine state of mind: others and ME, exchanging, borrowing, swapping, depending on our moods and desires. Sharing of emotions – that’s what sustainable development is all about.”

From integral eco-design to integrated eco-design

Meant both for manufacturers, who produce it, and consumers, who wear it, Emoi Infini is the fruit of a comprehensive eco-friendly approach. Integrated to the product and its promise, eco-design should no longer appear as a constraint. On the contrary, it anticipates operational solutions, and remains very real.

Emoi Infini, a box of three fully eco-designed perfumes (Elle, Lui,... — Emoi Infini, a box of three fully eco-designed perfumes (Elle, Lui, Moi)

All steps in the process - raw materials, fragrance, production, bottle, box, consumption - have been well eco-planned and eco-designed: a chemical-free colouring process, a box without husks or adhesives, 100% recycled glass and PET, organic jus, and a pump dispenser with a removable cap. All materials can be endlessly sorted and recycled.

“In launching Emoi Infini, underline its creators, we are bringing a whole new perspective, moving from integral eco-design to integrated eco-design.”