Ere Perez Natural Cosmetics was born in Bondi Beach, Sydney in 2002. The sustainable and natural beauty brand offers a range of makeup and skincare products for consumers seeking minimal, ethical and healthy beauty. To further reduce the environmental footprint of its packaging, the brand has recently launched a mono-material refillable compact, made of 100% aluminium.
When purchasing either the Corn Setting Powder or the Rice Powder Bronzer, consumers receive the Eco-Makeup Wheel, a refillable single material compact case made only from aluminium, an endlessly recyclable material.
When the product runs out, consumers can purchase refills. They just have to take off the lid, unscrew the ring, place the refill in the base of the tray, and secure the ring back in place.
Before that, in order to be recycled, the brand’s traditional compact cases had to be disassembled in order to separate all the single-use materials.
To minimise its environmental footprint, Ere Perez has been able to simplify the packaging, thus cutting back on what isn’t needed.
"The Makeup-Wheel Refill Case is a beautiful, durable and refillable statement piece for a lifetime of enjoying Ere Perez natural & cruelty free pressed powders," says the brand in its website.
More of the brand’s face powders will be available in the Eco-Makeup-Wheel Refill Case later in the year.
