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Glendean Rehvan - In-Trend

How are cosmetics translating the latest aesthetic medicine trends?

How are cosmetics translating the latest aesthetic medicine trends?

In recent years, a new type of cosmetic product has been making waves and changing the game entirely – ‘tweakment’-inspired cosmetics....

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

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Glendean Rehvan - In-Trend

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

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Prevention: The new strategy to soothe the effects of time

Prevention: The new strategy to soothe the effects of time

Enhancing authentic beauty for blemish-prone skin

Enhancing authentic beauty for blemish-prone skin

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Record footfall for Luxe Pack Monaco which passes the 10,000 visitors mark

Record footfall for Luxe Pack Monaco which passes the 10,000 visitors mark

The annual premium and luxury packaging trade show broke its attendance record for its 2023 edition, which was held...

The New Season’s Gems (part two): Beauty Tech & Skincare

The New Season's Gems (part two): Beauty Tech & Skincare

The expression “Beauty Tech & Skincare” now marks the entry of tech into the beauty sector. Several major brands offer to decode the...

Prevention: The new strategy to soothe the effects of time

Prevention: The new strategy to soothe the effects of time

The quest for youth has existed for centuries, despite the inevitable effects of time on the body. Research shows that skin aging in...

Cosmetic Ingredients - March 2023

Cosmetic Ingredients - March 2023

The quest for “in-and-out” beauty is gradually gaining ground in Europe, North America, and Brazil. This form of holistic beauty is meant...

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