French cosmetics giant L’Oréal announced today the signature of a worldwide long-term license agreement for the creation, development and distribution of fine fragrances and luxury beauty under the Valentino brand. The agreement will be effective as of 1 January 2019.
L’Oréal Paris and Valentino have signed a license agreement for the creation, development and distribution of luxury perfumes and beauty products under the name of the Italian brand. Photo: © Aurore Maréchal / AFP
"With its unique combination of prestige and modernity, Valentino definitely will appeal to millennial consumers around the globe and ideally complements our brand portfolio," said Nicolas Hieronimus, Deputy CEO of L’Oréal.
Known for its romantic haute couture creations, Valentino already has several successful fragrances, including "Valentina" and "Valentino Uomo".
