The Italian manufacturer of primary packaging for skincare and make-up is launching a lightweight PCR PE version of their APP 355 airless standard.
Dubbed APP Light, the new 50ml PCR PE airless, adds up to Lumson’s large portfolio of pouch airless packaging solutions, which also includes aluminium (TAL) and paper (XPaper) options.
Lower environmental footprint
Thanks to a reduction in the bottle’s thickness, the new APP 355 Light is 25% lighter than the equivalent standard APP 355.
The new airless packaging is made even more sustainable thanks to the use of post-consumer recycled (PCR) and recyclable materials: 80% of PCR HDPE and 20% of virgin HDPE.
According to Lumson, APP Light allows a significant reduction of CO2 emissions, compared to a traditional pouch airless. Indeed, results from a SPICE analysis (an international platform that measures the sustainability of products and processes) have shown that CO2 emissions generated during manufacturing of the APP 355 Light are 19% lower when compared with an APP Start (another one of Lumson’s airless in PE).
To complete the design, the bottle can be paired with the Lumson AA355 pump in PCR PP, thus making the different plastic components fully recyclable.
Unchanged functionalities
When it comes to formula protection, thanks to its the multi-layered pouch designed to act as a barrier against external agents, the new APP 355 Light offers the same functionalities than any other Lumson’s pouch airless solutions.
"The new APP 355 Light incarnates all of Lumson’s technical and technological expertise and is a solution that is keeping up with the times. Not only is it a winning choice in terms of safety and sustainability, but it’s also extremely versatile because, like all of our airless packaging solutions, it can be customized with various effects and decorations," said Matteo Moretti, President of Lumson.
Lumson will introduce APP Light at the Paris Packaging Week tradeshow, which will take place on January 25-26, 2023.
