The German manufacturer of colour cosmetics, well known for its cosmetic pencils, has expanded its product portfolio with bullet lipsticks, thus leveraging its core expertise in lipliners.
From texture and shade to packaging, Schwan Cosmetics pursues a one-stop-shop approach for the lip segment by utilizing its global network of partners. The new segment is launched with a Lip Serum Stick, a 2in1 Lip Butter, a Cream Matte Lipstick, and a Soft Powder Lipstick.
In addition, Schwan Cosmetics leverages its global presence to provide a local-for-local service approach. The company’s centres in the USA, Colombia, Brazil, and China are the new hubs for lipsticks.
“Expanding our portfolio to lipsticks is a natural step for us and perfectly in line with our customer’s need for local, high-quality products. For years, we have been leading with innovation in lipliners and the expansion allows us to extend our core formula and process competence to offer products and services that go beyond the market standard. Combined with our global presence and a strong network of highly innovative packaging partners we strongly believe we can add value for our customers through the agile and scalable local supply of Lipsticks,” said Thomas Krasser, Senior Vice President Business Development at Schwan Cosmetics.
Schwan Cosmetics’ first bullet lipsticks, as well as the recently announced color cosmetic pencils made with Sulapac sustainable and biodegradable biomaterials, will be launched at Make-Up in New York tradeshow on September 14-15.
