Seppic adds sensoriality to clean beauty formulas with new rheology modifier

Premium Beauty News

20 October 2021

Seppic adds sensoriality to clean beauty formulas with new rheology modifier

At a time when the cosmetics industry is experiencing growing demand from consumers for products that are more respectful for the skin and for the planet while maintaining efficiency and sensoriality, Seppic presents a rheological modifier to enhance the sensoriality of silicone-free formulas.

“Silicone-like” effect

Launched worldwide for cosmetic application, Sepilus K is a concentrated liquid polymer designed to give a touch of sensory elegance to particularly demanding formulations such as minimalist formulas or those compliant with "Clean Beauty".

Already launched for a year in Asia where it has met with rapid success, Sepiplus K is Winner of Ringier Technology Innovation Awards 2021 in China for its high performance and its possibility to formulate with cold process.

More eco-friendly formulas

Sepiplus K is solvent, preservative and EO-free. Cold processable, it requires very little energy for formulation. “A considerable advantage for the development of more ecological products,” explains Seppic in a statement.

It is not considered a microplastic [1] and comes as a concentrated inverse emulsion. Sepiplus K provides high performance in terms of thickening, oil stabilizing and resistance to electrolytes. It is pre-neutralised and efficient on a large pH range from 3 to 12.

“Sepiplus K imparts a silicone-like gliding skin feel with a non-tacky and non-sticky finish. It has been scientifically proven in a study carried out in China according to the R3M score [2], that it activates the positive emotions of consumers, an important factor in the appreciation of cosmetic products,” adds Seppic.

Footnotes

[1] According to Background Document to the Opinion on the Annex XV report proposing restrictions on intentionally added microplastics (10 December 2020)

[2] Test conducted by Repères. As quickly as possible and without thinking, consumers should indicate 3 words that spontaneously come to mind after having applied the product. A R3M score is calculated based on the grammatical nature, the logic of enunciation, the valence of emotion, the ranking, the association between the words, and the consensus. The higher the score is, the more positively the product activates emotions.