The supplier of B2B beauty solutions invites beauty brands and retailers to embark on an immersive journey to its new beauty innovation showcase, set to take place in Hong Kong from 14th to 16th November 2023, in parallel with Cosmoprof Asia.

Dubbed "Beyond Boundaries", the event will place a strong emphasis on sustainability, highlighting its commitment and displaying how they innovate according to the principles of the 4Rs (Recycled, Reduced, Recyclable, Refillable) in its beauty initiatives.

This invite-only exhibition promises an enriching experience that redefines beauty concepts, packaging, formulations, and the retail experience. “It will be the largest behind-the-scenes showcase of Meiyume’s end-to-end capabilities, including stock solutions with existing case studies from leading global beauty brands. Attendees will have the delightful opportunity to discover ground-breaking innovations in the world of beauty, skincare, and fragrance, alongside other categories such as personal care, men’s grooming, pet care, oral care, hair care, mum and baby, colour cosmetics, wipes and masks, gifts-with-purchase, and cutting-edge retail technologies,” said the company in a statement.

Meiyume will introduce visitors with new intricately engineered multi-material designs across primary and secondary packaging, bespoke formulations with insights-driven textures and ingredient-led beauty experiences, as well as digitalized solutions, incorporating big data and artificial intelligence.

This event promises a vision of beauty that seamlessly merges innovation, sustainability, and personalized excellence – a timeless experience for all beauty brands and retailers,” added Meiyume.