Sephora has named Artemis Patrick president of North America. She will take up her new role on October 2, working alongside current president and CEO Jean-André Rougeot, until he retires in April 2024. At that time, Patrick will succeed him as CEO of Sephora North America—making her the first woman to lead the retailer’s division.

Artemis Patrick has been part of the LVMH-owned company for close to 20 years. She started in 2006 as Director of E-Commerce Merchandising before being promoted to VP, E-Commerce Merchandising in 2008. In 2012, she was named to the role of VP and SVP GM Sephora inside J.C. Penney until 2015. In 2017 she was promoted to SVP Merchandising until 2017 and then moved on to EVP Chief Merchandising Officer. In 2020 she climbed the ladder to Global Chief Merchandising Officer, a role she has held for three years.

Patrick’s appointment is part of Sephora’s wider succession plans. Priya Venkatesh, currently Senior Vice President Of Global Merchandising, has been named Global Chief Merchant role, effective October 2. Likewise, Alexis Rollier, currently global Chief Operations Officer, will oversee the Latin America region in addition to his current duties, as of January 1, 2024.