Sensoriality, wellbeing, emotion: Seppic’s vision of cosmetics and happiness

Premium Beauty News

6 February 2022

Sensoriality, wellbeing, emotion: Seppic's vision of cosmetics and happiness

After several months of health crisis related anxiety, many consumers feel the need for an emotional reboot, in particular by taking more time for themselves and their loved ones. To address these expectations, Seppic presented at the Cosmet’Agora show in Paris, a series of six formulas based on three key axes: experience, well-being and positive emotions.

In order to respond to the quest for well-being and happiness that emerges after the successive lockdowns linked to the Covid-19 pandemic, Seppic relies on highly sensorial cosmetic textures, a source of pleasure and precious moments of relaxation. But also on ingredients that bring well-being and positive emotions.

On the occasion of Cosmet’Agora, Seppic therefore created formulas dedicated to happiness and well-being.

Transforming formula

The transforming formula Cosmos Skin Bliss thus offers a rich initial texture that releases an aqueous film after spreading. Its quick absorption leaves a refreshing bare skin effect. This multifunctional product adapts to all needs. This formula uses the patented Geltrap technology, an emulsion with an extra water-rich gelled internal aqueous phase, appreciated by all geographical areas.

On the anti-ageing side, the formula boosts self-esteem with Aspar’Age, an active ingredient that helps consumers feeling younger (the benefit was confirmed by personal, instrumental and observer evaluations). According to Seppic: “It’s a dose of good mood in a tube!”

Immediate pleasure

Always on the lookout for immediate well-being, consumers are looking for skincare products that suit their needs and desires.

The refreshing Fresh Water Drop provides immediate pleasure thanks to the quick break effect of the Sepinov Weo polymer. Moreover, it contains Antileukine 6, an oily active ingredient named "golden algae", soothing and protecting the skin after sun exposure. A dose of freshness and well- being that brings a boost!

Holistic skincare

And for consumers who are interested in a holistic approach to body and mind, the Happy Skin Inside & Out kit is ideal. It contains a "pro-ageing" skin care that stimulates hearing, smell, sight with the appearance of a pink foam and a soft and comfortable touch thanks to the combination of Emogreen, Montanov 202 and Sepimax Zen for a unique multi-sensory experience; and for taste, it is accompanied by nutritive gums containing Ceramosides, an hydrating and anti-aging active from Seppic’s nutrition expertise. The cosmetic care contains the cosmetic grade Ceramosides HP. This "inside & out" beauty routine is thus global.

Three other formulas combining cosmetics and emotions are also available in Seppic’s Cosmet’Agora kit.

“At a time when consumers are looking for a sensory and emotional experience in cosmetics, Seppic innovates by inspiring its customers through its ‘Happy Cosmetic’ collection and invites them to rediscover its ingredients that ‘boost’ positive emotions,” highlight the company.